What We Do

What we do

Xerago operates at the confluence of Communication, Technology and Analytics, to maximize customer value. Xerago invented the concept of Customer Value Maximization, which today delivers value to some of the leading brands of the world. To know more about the story of Customer Value Maximization, click here

Business Model of Xerago
Business Model of Xerago

Business Model

Xerago operates on different business models - Platform Subscription, Turnkey Projects, Build-Operate-Transfer, Managed Services, and Ongoing Maintenance Contracts. Customer needs, business and partnership objectives and solution type determine the nature of the business model for each customer engagement.

Diverse skill sets

Given the scope of Customer Value Maximization, it should not come as a surprise that Xerago has heterogeneous skill sets. Consulting experts in Business, Marketing, Technology, Communication and Analytics, Big Data experts, Cloud platform design, Creative Designers, Statistical Modelers, Software Engineers working on Java, NodeJS, PhP, and Python, Campaign experts on IBM and Adobe stacks, Digital and Social Media Marketers, Analytics Gurus, all come together to form a diverse, multi-disciplinary team that is capable of maximizing customer value for large and small organizations.


Xerago is privately owned by its Founders and Management team.

Industry Expert

Industry expertise

Given the nature of the work done by Xerago, certain industries get more value than others. Financial Services, Insurance, Retail, Telecom, High Technology, ECommerce are some of the industries that gain the most from Customer Value Maximization and consequently make up the bulk of customers that Xerago works with.


Xerago delivers Customer Value Maximization using its own platform as well as platforms from technology leaders like IBM, Adobe and SAS. Depending on the industry challenge, Xerago delivers the right solution to customers, using either Xerago platforms or partner products.

Xerago Partners
Leadership Team

Leadership team

The leadership team at Xerago is spread out across the different offices in San Francisco Bay Area, Singapore and India, truly bringing a global mindset to Xerago and its customers. To know more about the Management team in Xerago, check out the Management page.

Open Source Leanings

Built completely on a philosophy of open source, Xerago uses and evangelises open source solutions extensively. Do check out our case studies to see how we have delivered different solutions using both open source and enterprise platforms.

Open Source Leanings


Founded in 2004, Xerago has continuously grown in revenues, customer base, offices and headcount. Today, Xerago has offices in San Francisco Bay Area, Singapore, Dubai, Hong Kong, Sydney and Mumbai. Its consulting, engineering and customer support teams are located offshore in India - in Chennai and Mumbai.

Learn More

To know more about the team behind Xerago, do check out the Management team page. To know more about our platform, check out our Platform section. To know more about how Xerago can maximize customer value for your organization, do contact us and we are happy to assist you.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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