Adobe Marketing Cloud Business Partner

60 Adobe consultants
15 Adobe Platform
Adobe Marketing Cloud

With end consumers evolving with time, brands will need to start measuring, personalizing and optimizing marketing campaigns and digital experiences for optimal marketing performance. Adobe has the right suite of solutions to address this growing and ever-changing requirement. Xerago is a preferred partner for Adobe in the APAC region and offers the below range of solutions with the help of various modules of the Adobe Marketing Cloud.

Adobe Campaign Solutions

Adobe Campaign investments are meant to increase marketing velocity and reach out to customers with personalized communication at the right time through a channel where they are likely to respond. Xerago offers end-to-end Adobe Campaign services, where Xerago implements the platform from the marketing end users’ perspective, integrates data sources and communication channels, sets up best practices and performs campaign management operations on an ongoing basis.

Xerago also augments the power of Adobe Campaign, by coming up with a host of new campaigns across customer lifecycles so that customers are contacted at ideal times through preferred channels with appropriate messages and value is maximized from them.

To maximize value from your customers using Adobe Campaign, please get in touch with us.

Adobe Campaign Services

Adobe Analytics Solutions

Adobe Analytics Services

Adobe Analytics investments are meant to derive insights from digital properties by leveraging the digital footprint left by a brand’s audience. While Adobe Analytics can come up with decent out of the box reports, Xerago augments the power of Adobe Analytics by using it to inculcate an analytics-driven culture to help manage a brand’s digital properties.

Xerago provides end-to-end Adobe Analytics services, where Xerago implements the platform, configures default reports, develops custom reports and provides ongoing analytics and reporting services. Xerago can also help you set up an Analytics Centre of Excellence to help you manage what is happening at the pixel-level of your website(s) and mobile app(s). Xerago has been running an Analytics Centre of Excellence, for a leading foreign bank in the APAC region, that has been consistently providing rich insights about audience behaviour in the website.

To derive better insights about your audience on your digital properties using Adobe Analytics, please get in touch with us.

Adobe Target Solutions

Personalization is no more a marketing buzzword. Customers are put off by superficial personalization and expect brands to be proactive in providing them with content that is relevant, personal and engaging. Adobe Target helps brands meet such evolved expectations.

Xerago can help you implement Adobe Target, integrate with Adobe Analytics and help you manage it on an ongoing basis by providing your audience with relevant, personalized and engaging experiences. By using Adobe Target along with the Adobe Analytics, Xerago can test and validate every single content / creative element on the website to improve audience engagement.

To provide highly personalized experience to your audience on your digital properties using Adobe Target, please get in touch with us.

Adobe Target Services

Adobe Experience Manager Solutions

Adobe Experience Manager Services

Adobe Experience Manager investments are meant to maximize the velocity of content changes on a brand’s digital properties. Xerago offers end-to-end Adobe Experience Manager services that include Implementation of the platform, development of custom components and migration from other Content Management Systems to Adobe Experience Manager.

Xerago augments the power of Adobe Experience Manager by setting up a Content Management Centre of Excellence and by deploying processes and people to manage all your content needs, across content lifecycles i.e. from origination to deployment. Xerago has been helping the world’s leading financial conglomerate on global multi-portal content management rollouts through its Content Management Centre of Excellence for over a decade.

To maximize content changes velocity on your digital properties using Adobe Experience Manager, please get in touch with us.

Other modules of Adobe Marketing Cloud

In addition to the above modules, Xerago can also help you identify your target audience by integrating your data with second- and third-party data using Adobe Audience Manager. Xerago can also help you optimize the return on investment on your digital marketing programs by helping you programmatically bid for digital ads using Adobe Media Optimizer.

Adobe Media Optimizer
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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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