Consulting Solutions

The first and foremost step in maximizing value from customers is to have a holistic understanding of your customers. However, this is easier said than done. Understanding a customer is the tricky part; the execution of interventions designed to maximize value is much less difficult.

How do you know a customer is in need of a specific product / service that you offer? How do you know a customer’s propensity to buy a product? How do you know a customer’s relationship with your brand is tapering? How do you know a customer needs resolution for something that s/he has not explicitly spoken about? How do you know a customer’s channel preferences? How do you know a customer’s intention to refer his friends and family to you? How do you elicit feedback? The list just goes on.

There are a plethora of technologies that claim to provide solutions for the above. However, technology is just one component of the overarching solution. These technologies will need to be implemented properly and integrated with relevant data sources to get them to work in tandem.

Apart from technological capabilities, brands require immense analytical capabilities to derive insights from large volumes of data that get generated across customer touchpoints. Finally, brands need to have effective communication capabilities to reach out to customers with personalized communication at the right time on his / her preferred channel.

Xerago’s consulting solutions are not only equipped with these cross-functional capabilities they can also help you maximize customer value – the holy grail of marketing as it stands today!

Xerago’s consulting solutions can broadly be classified as below:

Customer Analytics

Marketing Technologies

Marketing Services

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What's your score?

Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

See how our Customer Value Maximization Platform can help you maximize value in your engagement with your customers!

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Congratulations! You are probably in the top 0.2% of the world’s leading financial services brands.

See how the Customer Value Maximization Platform can simplify your engagement with your customers!

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

To score yourself, you need to take the quiz!

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