Partner Solutions

Xerago delivers Customer Value Maximization using a medley of in-house and partner solutions. Xerago has partnered with some of the world’s leading marketing technology players to help our customers maximize value from their customers. Xerago is a recognized partner of excellence for:

Please click on the above logos to know more about specific services on the partner platforms. While there are numerous system integrators available in the market to implement the partner platforms, Xerago stands out from the crowd for three reasons:

Firstly, unlike a system integrator, Xerago does not implement our partner platforms merely from the perspective of technology. Xerago understands that these platforms are intended for marketing users and hence all our implementations are from the marketing end users’ perspective. Xerago had come across clients who were not able to leverage their marketing investments due to post-implementation hurdles.

Secondly, to leverage the actual benefits of these platforms, a lot of process re-engineering is required and best practices need to be deployed. Xerago has a proven track record of re-engineering processes and setting up best practices to maximize marketing velocity for a number of brands. For instance, Xerago had set up Six Sigma processes for global multi-portal management for a leading financial conglomerate.

Thirdly, Xerago does not leave our customers in the dark after implementation. Most of the time, brands fail to continue deriving momentum from the platforms, once the implementation partner exits. However, post-implementation, Xerago offers stellar consulting as well as execution services that enable ongoing usage of the platform so that the return on investments on those platforms are optimized and eventually customer value is maximized.

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What's your score?

Know what? You are not alone – less than 0.2% of the world’s financial services brands can stake the claim that they can do all this.

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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