SAS Solutions

SAS Marketing Automation Solutions

SAS Marketing Automation investments are meant to increase marketing velocity and reach out to customers with personalized communication at the right time through a channel where they are likely to respond. Xerago’s SAS Marketing Automation solutions extend beyond mere technical implementation of the platform. As part of SAS Marketing Automation Solution, Xerago implements the platform from the marketing end users’ perspective, integrates data sources, builds customer marketing DataMart, integrates communication channels, sets up best practices and performs campaign management operations on an ongoing basis.

Xerago also augments the power of SAS Marketing Automation, by coming up with a host of new campaigns across customer lifecycles so that customers are contacted at ideal times through preferred channels with appropriate messages and value is maximized from them.

To maximize value from your customers using SAS Marketing Automation, please get in touch with us.

SAS Visual Analytics Solutions

To understand customers and eventually maximize value from them, it is important to uncover insights from humongous volumes of data that get generated across customer touchpoints. SAS Visual Analytics does exactly this. With the help of SAS Visual Analytics, Xerago can help you uncover every opportunity hiding in your data, find out why something happened, and identify the critical drivers that are needed to make better decisions, highlight key relationships, outliers, clusters, trends and more, revealing critical insights that inspire action.

To maximize value from your customers using SAS Visual Analytics, please get in touch with us.

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What's your score?

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Score how well you are maximizing customer value

Answer 7 questions to figure out how well you are maximizing customer value.

Do you continuously engage with every customer in your portfolio – even when they don’t visit your branches – not just to wish Happy Birthday or Merry Christmas, but to truly grow value?

Is every non-branch interaction with your customers intelligent enough to consider relationship history, relationship value and customer exhibited behavioral traits and preferences? Every single interaction?

Do you know which customer to include and exclude, when to do so, and with what message, when you want them to buy your products and services? Do you do this without offline / online spamming?

Is there a clearly articulated strategy, understood by everyone? Is it being implemented by all stakeholders cohesively working together, to maximize customer value?

Do you proactively arrest customer value decline, even when customers don’t yell, or send stinkers to support? For example, when card spends decline steeply, do you auto-activate those customers?

Can you do all the above by clicking a few buttons – without investing in an army of IT, Analytics, Marketing and Product Managers?

To sum up, do you continuously grow customer value – measured on both revenue and relationship dimensions – evidenced by portfolio revenue and business value metrics?

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